Business Spotlight: Soft As A Grape
In 1972, Allen Katzen decided to open a wine making supply shop in an indoor mall called The Garage in Harvard Square, MA. He decided to name his store Soft As A Grape. At the time Soft As A Grape was located across the way from a t-shirt shop where business was booming! Reality struck Allen; kids in Harvard Square didn’t want to make wine, they wanted to drink it. Realizing there was more business in t-shirts than wine making, Allen set up shop on Cape Cod, MA and began printing and selling t-shirts to natives and visitors alike.
Since then Soft As A Grape has created an entire line of women’s clothing in cotton, linen and other fabrics, as well as expanded its line to include clothing for men, juniors and kids. Their most famous line of cotton clothing is made from the best cotton thread to create their one-of-a-kind silhouettes. The SuperSoft collection is made from 100% ringspun combed cotton. This traditional spinning method creates a fabric that is super soft, super easy to care for and most importantly, super comfortable. Also, the entire line of our cotton collection is made in the U.S.A.
All throughout Falmouth Village Blooming, Soft As A Grape will be offering Falmouth and Cape Cod classic sweatpants for $16.99 (normally $26.99). Soft As A Grape Falmouth has extended their hours and will be open until 9pm Monday – Saturday starting Saturday April 30, Sunday hours are 11am – 6pm. Spring has bloomed here, new spring merchandise arrives daily; head over and check it out and get the new spring styles that you’ll want to live in!